If you own an online shop, a substantial amount of your organic traffic most likely utilizes the onsite search function of your website to look for products. When people search for specific items, they’re essentially giving you valuable data, informing you of what’s relevant to them, and what they want to do while they’re on your website.
Unfortunately, there are still online stores today that would direct shoppers to search results pages, but then don’t integrate that information anywhere in the shopper’s shopping experience. How could you make the most of this crucial information to enhance the shopping experience of potential customers? Below are some practical tips:
Create Personalized Content Based on User Interest
If you’re updating or reviewing your content campaign or blog, you could utilize onsite search data for figuring out what’s relevant to your customers and then leveraging that information as a basis for creating content.
For example, if you’re making holiday gift guides, how do you choose among your many products? Aside from your bestsellers, which ones should you include? Take cues from your onsite search data to determine what most shoppers are looking at and which results offer the most clicks.
Don’t Just Offer Generic Product Recommendations
Your onsite search data could also be used for making personal and more relevant product recommendations across your e-commerce site, within the search results, your homepage, and on the shopping cart and checkout page.
Website design experts in Salt Lake City adds that since you already know from the onsite search data what shoppers want, you could easily incorporate their preferences regarding products, categories, prices, and brands into your product recommendations to help make certain that shoppers could easily find and buy exactly what they’re searching for.
Utilize Your Onsite Search Data for Marketing
While it’s vital to leverage onsite search data right when shoppers are looking around your website, you could also use it to improve your marketing campaign strategy, including retargeting ads on Google or Facebook, newsletters, or e-mail campaigns.
By utilizing this data, you could go beyond recommending particular items relevant to your customers and offer engaging and relevant content according to their searches. Re-engaging customers across multiple channels would ensure that they’re always updated about your offerings. Plus, you could use onsite search information for identifying value propositions that would compel visitors to convert.
Enhance Your Customer Service Operations
Thinking of ways to offer better training for customer service reps, or planning on offering live chat support on your site? Disclose your onsite search information and corresponding findings with your customer service representatives to help them serve customers better. Arming your customer reps with this valuable information would help them give better assistance since they’ll be able to u nderstand what customers need.
Your onsite search data could aid you in producing a shopping experience that’s tailor-fitted to each visitor. Aside from learning more about shoppers, you could likewise increase conversions and user engagement. Providing your onsite search capabilities the necessary optimization and exploration would ultimately give your business more value.